Promotions refer to the entire set of activities that communicate the product, service or brand to the user so as to increase public awareness or sales.
- To reach the rural masses in India, Horlicks started promoting its products through radio ads in 1960-70 that had the voice-over of Amitabh Bachhan. This is still effective in the villages of Bihar and Orissa. In other rural areas, Horlicks is promoted through banners and hoardings.
- In 2005, it came up with a very interesting TV advertisement stating that Horlicks makes you "taller, stronger and sharper". This proved to be a great hit among the viewers. Before launching this campaign, it conducted a clinical trial in Hyderabad with around 869 students.
- During this year, Boman Irani promoted its product Horlicks lite.
- Ninja Horlicks is promoted by the kid artist, Darsheel Safari.
- Horlicks launched a inter school fest called the whiz kids in 25 cities targeting school children.
- It organised magic shows in rural areas called Video on Wheels in order to promote its product.
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