Branding

Branding is the marketing practice of establishing a name, design or symbol that identifies and differentiates a product from other products.  

• Nutrition is the core of all Horlicks products. It is the symbol of strength, nutrition and power in India. 
• Even for its new products it is using the same brand promise because the purpose remains the same. 
• This helps the brand to grow bigger. 
• Horlicks is a brand the consumer is satisfied consuming it but there are chances of these consumers switching the brand even if there is minute changes in the price of Horlicks.