Marketing strategies (4 P's) of Horlicks

PRODUCT: 

• Junior Horlicks.
• Women's Horlicks.
• Mother Horlicks.
• Horlicks Lite.

PLACE:

• 1800 wholesalers and direct coverage of over 4,00,000 retail outlets.
• South and eastern markets that contributes about 46 %  of the total sales.

PRICE:

• Rs. 90/200 gm and Rs.170/500 gm which is less than its competitors. 

PROMOTION:

• Both traditional print and TV media.
• Doctor Engagement Program wherein the company reaches out to physicians, dietitians and nutritionists to educate them about the product.
• Horlicks has launched a fun and informative website (www.myhorlicks.com) for kids (6-16) and mothers.
• The latest campaign of Lite.
• Tie up with the IPC magazines to offer free magazine.
• Philanthropic activity: Aahar abhiyan.
• Medical platform by labeling the product as "clinically proven".