INTRODUCTION
Horlicks is the name of a company and of a malted milk hot drink developed by the founders James and William Horlick. It is now manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, Pakistan, India, and Jamaica, and under licence in the Philippines and Malaysia.
In India, it is the leading Health food drink, and the 'Most Trusted Drinks brand'. (Economics Times Survey,2004). It enjoys more than half of the Health Food Drink market. The modern & contemporary Horlicks offers 'pleasurable nourishment' with a delicious range of flavours including Vanilla, Toffee, Elaichi and Chocolate.
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