Customer Value

Value in marketing, also known as customer-perceived value, is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 

If horlicks was a person, he would be healthy,trustworthy,family oriented and smart. That's what consumers perceive Horlicks to be. Other core values of Horlicks are as follows:

• Nutritious drink-"The Great Nourisher"
• Persistent product quality
• Different flavors 
• Strong distribution network
• Various innovation
• Interesting advertisement campaigns
• Regular feedback