Product level

Different product levels of Horlicks are as follows:

1.CORE PRODUCT- The service or benefit the customer is really buying.

• Flavored milk drink

2.BASIC PRODUCT- At the second level, the marketer must turn the core benefit into a basic product. 

• Tasty and nutritious health drink.

3.EXPECTED PRODUCT- A set of attributes and conditions buyers normally expect when they purchase a product.

• Different flavors.
• Nutrition supplement.
• Packaging in durable bottles.

4.AUGMENTED PRODUCT- At this level the marketer prepares an augmented product that exceeds customer expectations.

• Brain developing and Bones protecting drinks for women and babies.

5.POTENTIAL PRODUCT- This encompasses all the possible augmentations and transformations the product might undergo in the future. 

• Special sweet health drink for diabetes patients.